Graphic Design & Art Direction
New York City © 2016-20X?!
Select Works of Brandon Marshall

A graphic designer crafting digital-forward design systems, visual branding & identities, and editorial experiences through strategic storytelling and impactful design.


Current: Instrument, Senior Designer

Notable Clients:Apple, Spotify, Uber, Shopify, Dropbox,
Puma Hoops, Origin, Mercury, EA, Hasbro, Marriott, Urban Outfitters

Other Worlds:Email
Instagram
Are.na

Shopify (5/8)

Index

Role:Senior Designer

Team:John Conroy, Gustav Holtz, Todd Quackenbush 

Studio:Instrument Shopify approached Instrument needing a visual system for their influencer affiliate program called Collabs, which provides the tools needed for faster and smarter brand partnership selections, while being able to focus more on their content business. 

In collaboration with the Shopify team, we developed an identity and visual system that felt apart of the Shopify parent brand, while also carving its own unique path, with color, typography, motion and a new logo that feels warm, communal, and engaging for their audience. We also provided guidance around photography usage, as well as packaging for care packages, merchandise, and an extensive playbook for future use in campaigns and digital touchpoints.


Index Back

Next