Graphic Design & Art Direction
New York City © 2016-20X?!
Select Works of Brandon Marshall

A graphic designer crafting digital-forward design systems, visual branding & identities, and editorial experiences through strategic storytelling and impactful design.


Current: Instrument, Senior Designer

Notable Clients:Apple, Spotify, Uber, Shopify, Dropbox,
Puma Hoops, Origin, Mercury, EA, Hasbro, Marriott, Urban Outfitters

Other Worlds:Email
Instagram
Are.na

Uber (2/8)

Index

Role:Lead Designer

Credits:Akash Parikh, Motion Design

Studio:Instrument Uber approached Instrument to develop strategic messaging and guidance for a visual system that helped communicate the value of their newly launched framework through Uber Eats, created specifically to help Merchants of small businesses and enterprises better understand their customer needs and how they can improve their service.

After successfully developing the system, Uber partnered with us again to provide guidance for how positioning the brand would come to life on social channels and future campaigns. 

In both of these phases, I co-led the development of a simplified yet flexible design system that provided guidance on color use, photography selection and treatment, iconography, animation and component documentation to be applied to their social content, user experience for web and mobile, and future campaigns.















Index BackNext